Put an Item Up for Bid at Amazon Auctions
If the value of the item you’d like to sell is variable, or if the item could appeal to collectors, you may want to sell it through an auction.
If the success of eBay has taught us anything, it’s that people love online auctions. Amazon has their own auction system that provides an alternative to listing items on eBay.
Before listing your item in an auction, it’s a good idea to familiarize yourself with the space in which you’ll be posting. Spend some time at Amazon’s auction site (http://auctions.amazon.com) browsing the categories in which you’ll be listing your item. Check for current activity by noting the number of bids for similar items. If no one’s interested in your product area on the site, you may be better off concentrating your efforts on your zShop or Marketplace listings.
When you’re ready to list an item, visit the new auction page (http://s1.amazon.com/exec/varzea/auction-new/). Figure 4-9 shows the beginning of a long form overflowing with text boxes, drop-downs menus, and checkboxes. This can look daunting, but don’t worry—you can leave the defaults checked for most settings and zero in on what counts.

Figure 4-9. Amazon Auctions “Sell an Item” form
Here are the bare-minimum steps you need to take to speed your way through a listing:
Include an auction title, description, and picture. (Either Amazon can host your image, or you ...