September 2012
Intermediate to advanced
288 pages
6h 40m
English
Chapter 1 The Role of Analysis in Business Management
The Increasing Need for Effective Analysis
Chapter 2 The Analysis Process
Chapter 3 BCG Growth/Share Portfolio Matrix
Link to the Product Life Cycle
Combining the Experience Curve and Product Life Cycle
Case Study: Google as Viewed in a BCG Portfolio Planning Matrix
Case Study: Chinese Mobile Phone Market
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