Chapter 18
Marketing
Introduction
A generalized guide to marketing follows. Markets and events come and go; they change dates and locations from year to year. The industry changes. Marketing strategies vary. Each country has its own unique marketing opportunities.
Major U.S. Networks
Television network programming routines seem to be in a constant state of flux these days. Broadcasters buy a year or two ahead and develop shows all year around. It’s always easier to sell a project that’s similar to one that’s just been successful than to sell a fresh idea, although broadcasters say they’re looking for something new. The U.S. networks now have their own production arms, and some programming is coming from these production companies. Some of the ...
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