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Animation Writing and Development
book

Animation Writing and Development

by Jean Ann Wright
July 2013
Beginner content levelBeginner
360 pages
9h 41m
English
Routledge
Content preview from Animation Writing and Development

Chapter 18

Marketing

Introduction

A generalized guide to marketing follows. Markets and events come and go; they change dates and locations from year to year. The industry changes. Marketing strategies vary. Each country has its own unique marketing opportunities.

Major U.S. Networks

Television network programming routines seem to be in a constant state of flux these days. Broadcasters buy a year or two ahead and develop shows all year around. It’s always easier to sell a project that’s similar to one that’s just been successful than to sell a fresh idea, although broadcasters say they’re looking for something new. The U.S. networks now have their own production arms, and some programming is coming from these production companies. Some of the ...

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Publisher Resources

ISBN: 9780240805498