© Deepti Gupta 2018
Deepti GuptaApplied Analytics through Case Studies Using SAS and Rhttps://doi.org/10.1007/978-1-4842-3525-6_2

2. Banking Case Study

Deepti Gupta1 
Boston, Massachusetts, USA

The Banking Industry is one of the fundamental pillars of modern day’s business. The banking sector, due to the shear nature of the industry, has always had access to vast amounts of credible consumer data. In addition to this, there are two other factors that have played a significant role in this industry being the forerunner in implementing data analytics.

The first factor is that the financial sector was quick to understand the significance of computers and was an early adopter of computer technology. In 1950 the Bank of America pioneered the adoption ...

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