Applied Analytics through Case Studies Using SAS and R: Implementing Predictive Models and Machine Learning Techniques

© Deepti Gupta 2018

Deepti GuptaApplied Analytics through Case Studies Using SAS and Rhttps://doi.org/10.1007/978-1-4842-3525-6_3

3. Retail Case Study

Deepti Gupta¹ 

(1)

Boston, Massachusetts, USA

 

Retailing is defined as the act of purchasing the products and services from manufacturers and wholesalers in large quantities and selling and renting those products and services to the individual consumer for their personal and household use. ¹ In the retailing industry, the goods and services can be sold to the consumers by various channels like in-store sales, online sales, through the mail, over the phone, and door-to-door sales. The retail sector is one of the largest private sector industries in the world and plays a vital role in the economy’s success. ...