Applied Analytics through Case Studies Using SAS and R: Implementing Predictive Models and Machine Learning Techniques

© Deepti Gupta 2018

Deepti GuptaApplied Analytics through Case Studies Using SAS and Rhttps://doi.org/10.1007/978-1-4842-3525-6_7

7. FMCG Case Study

Deepti Gupta¹ 

(1)

Boston, Massachusetts, USA

 

The Fast Moving Consumer Good (FMCG) industry primarily deals with the production, distribution, and marketing of consumer-packaged goods. As the definition suggests, FMCG goods are also popularly called CPG (Consumer-packaged goods). The Fast Moving Consumer Goods (FMCG) are those products that are consumed by the consumers at regular intervals. In the FMCG industry, the products have turnover quickly at a relatively low cost. ¹ This industry operates as a high volume business and less margin. This segment can be classified into premium segments and popular ...