© Deepti Gupta 2018
Deepti GuptaApplied Analytics through Case Studies Using SAS and Rhttps://doi.org/10.1007/978-1-4842-3525-6_7

7. FMCG Case Study

Deepti Gupta1 
Boston, Massachusetts, USA
The Fast Moving Consumer Good (FMCG) industry primarily deals with the production, distribution, and marketing of consumer-packaged goods. As the definition suggests, FMCG goods are also popularly called CPG (Consumer-packaged goods). The Fast Moving Consumer Goods (FMCG) are those products that are consumed by the consumers at regular intervals. In the FMCG industry, the products have turnover quickly at a relatively low cost. 1 This industry operates as a high volume business and less margin. This segment can be classified into premium segments and popular ...

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