The Fast Moving Consumer Good (FMCG) industry primarily deals with the production, distribution, and marketing of consumer-packaged goods. As the definition suggests, FMCG
goods are also popularly called CPG (Consumer-packaged goods
). The Fast Moving Consumer Goods (FMCG) are those products that are consumed by the consumers at regular intervals. In the FMCG industry, the products have turnover quickly at a relatively low cost.
This industry operates as a high volume business and less margin. This segment can be classified into premium segments and popular ...