Chapter 1. Pillars of a Mobile Strategy
In preparing for battle, I have always found that plans are useless, but planning is indispensable.
In this chapter:
The modern era of mobile technology began with the release of the first Apple iPhone in the summer of 2007.
The mobile conquest of the world has been a “soon-to-be” matter for quite some time in the past decade. I still remember the first-ever mobile-related conference being held in Amsterdam in the summer of 2000—the Wrox Wireless Developer Conference. I was a speaker there, and the implicit message for attendees was “Mobile development is here—hurry up.”
There was no hurry, actually.