Chapter 1. Pillars of a Mobile Strategy

In preparing for battle, I have always found that plans are useless, but planning is indispensable.

Dwight D. Eisenhower

In this chapter:

The modern era of mobile technology began with the release of the first Apple iPhone in the summer of 2007.

The mobile conquest of the world has been a “soon-to-be” matter for quite some time in the past decade. I still remember the first-ever mobile-related conference being held in Amsterdam in the summer of 2000—the Wrox Wireless Developer Conference. I was a speaker there, and the implicit message for attendees was “Mobile development is here—hurry up.”

There was no hurry, actually.

Only ...

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