PRACTICE
5
INSPIRING A BOLD VISION
The essence of leadership is your ability to engage others in a compelling vision. This is what a leader does.
—Albert Bourla, Chairman and CEO, Pfizer
THE PRACTICE OF USHERING IN CHANGE
Inspiring a bold vision is a discovery of what needs to change (it could be seeing a way to innovate, solve a problem, or fundamentally reconstruct something for the better), and then finding the courage to embark on the essential steps to bring the change to life. It begins with noticing. Have you thought about having your business enter a new market not pursued previously, but should for future growth? Has someone pointed out to you a feature to a product that clients don’t use, and if retired, would save money? Have you ...
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