book

Artist Management for the Music Business, 3rd Edition

by Paul Allen

July 2014

Intermediate to advanced

318 pages

10h 16m

English

Focal Press

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Considering Artist Management as a ProfessionBe Creative, Informed, and ConnectedUnderstand People and BusinessFunctions of ManagementPlanningOrganizingLeading and DirectingControllingArtist Management Skills and Personal TraitsUnderstanding Human NatureLeadershipCoachingNetworkingSocialCommunicationOther SkillsBuilding a Career in Artist Management
Management is Part of a Big BusinessAcquiring the KnowledgeUnderstanding the Nature of Artist ManagementMaking DecisionsManaging PressureReality OneReality TwoReality ThreeReality FourReality FiveReality SixReality SevenReality EightManagers are InconspicuousAn Understanding of Power in the Music BusinessThe Power of MoneyThe Power of AccessThe Power of Your Latest SuccessThe Power of Your Body of WorkPower Carries a Responsibility to Give Back
The Tools for the Artist Management EntrepreneurEducationExperienceVisionBusiness planThe Skills and Characteristics of the Entrepreneur ManagerMoney Management: Yours and TheirsBasic Money ManagementTracking your Company’s MoneyFunding your Company at StartupFinal Thoughts

Being Commercial is Not Selling OutKnow Who You are ArtisticallyGet ExperienceSocial Media and NetworkingBe ProfessionalBe Prepared for ManagementPlan to be Patient
Tom ParkerLessons LearnedRene Angelil: TargetingLessons LearnedMichael Jeffreys: Conflicts of InterestLessons LearnedPeter Grant: A Shared Belief between the Artist and the ManagerLessons LearnedHerbert Breslin: Promoting your ArtistLessons LearnedJoe Simpson: Manage by the Boy Scout MottoLessons LearnedJon Landau: Keeping a Business FocusLessons LearnedBob Doyle: Using your NetworkLessons LearnedAndrew Loog Oldham: Exploit your Artist’s TalentsLessons LearnedJohnny Wright: A Matter of TimingLessons LearnedLou Pearlman: A Matter of TrustLessons LearnedSharon Osbourne: A Family ExperienceLessons LearnedLukasz Gottwald (Dr. Luke): Having it in WritingLessons LearnedJonnetta Patton: Managing an Artist’s ImageLessons LearnedScott Siman: ReinventionLessons LearnedTohme Tohme: “I am not in the Music Business”Lessons Learned
Negotiating the ContractThe Length of the ContractThe Manager’s Services to the ArtistExclusivityPower of AttorneyThe Manager’s Payment for ServicesEarnings Following the Contract PeriodThe Manager’s ExpensesOther SectionsContracting with a MinorA Contract ExampleReview Michael Jackson’s Final Artist Management Contract
Setting and Achieving GoalsPlanning a Personal Budget for the ArtistPlanning and Budgeting an EventAn Event PlanWhen and WhereInvitationsFood and BeverageThe PerformancePromotionA Sample BudgetPlanning Tools
Understanding Target MarketsDefining an Artist’s Target MarketWays to View Market SegmentsBranding and ImageThe Artist’s Support TeamBooking AgentAttorneyPublicistManager of Digital MediaManager of Radio PromotionBusiness AdvisorsAlternative Forms of Business for the ArtistProprietorshipPartnershipCorporationLimited Liability Company or Partnership (LLC)The Internet and Worldwide Web: A Primer for the Artist Manager and the Self-Managed ArtistThe Importance of a Domain NameA URLWeb Hosting ServicesContentMining Digital Media for Information
Booking the PerformanceBusiness Management of Live PerformancesTour ManagementPromoting the PerformanceThe PromoterThe Performance ContractMerchandiseInternational TouringCollege Tours
CopyrightSong PublishingIncome from SongwritingIncome from Song PerformancePublishing as a Negotiating Asset
Recording for Large LabelsIncome and Expenses for the Artist from a Recording ContractCreating and Paying for the RecordingArtist’s IncomeThe Role of the ProducerOther Expenses Charged to the ArtistThings for which the Label Customarily PaysCurrent Trends in Contracts for Recording ArtistsLabels and Artist ManagementArtists who Own or Record for Independent LabelsIt’s BusinessThe Role of Radio in the Recording Artist’s IncomeThe Business of Terrestrial RadioThe Business of Satellite and Online RadioThe ChartsCollege RadioSponsorships, Endorsements, Television, and Motion Pictures
Presenting the Artist for a Recording Contract: An Exercise in Time ManagementGoing for the Record DealKnow the Purpose of the Meeting and do the HomeworkPrepping for the MeetingPlanning for ResultsBudget the TimePractice the MeetingThe MeetingShould the Artist Attend the Meeting?Ending the MeetingEthics and PayolaEthicsPayola
An Introduction to the PlanRecording Artist Business PlanAbout the ArtistMusical GenreBiographyTalentsExperienceUniqueness of the ArtistEvaluation of the ArtistStrengths and Weaknesses of the ArtistOpportunities and ThreatsAction Points Based on this EvaluationEvaluation of the ManagerStrengths and Weaknesses of the ManagerOpportunities and ThreatsConflicts of InterestEstablishment of Goals and TimelinesMajor Goals for the Artist and Sample Strategies and Tactics to Achieve ThemGoals Supporting Major Goals (Subordinate to Major Goals) and Sample Strategies and Tactics to Achieve ThemSetting TimelinesDevelopment of a Marketing PlanThe state of the IndustryThe Target Market for the ArtistDetailed Plans to Reach the TargetBusiness FrameworkForm of the BusinessPersonnel RequirementsInsuranceOtherThe Financial PlanA Personal Budget for the ArtistBudget for Career PlanExit StrategyThe Artist in a Mature CareerPlanning by the Manager to End the RelationshipThe Plan OutlineRecording Artist Business Plan
CoachingLeadershipFinal Advice

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Publisher Resources

ISBN: 9780415710237