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Artist Management for the Music Business, 3rd Edition by Paul Allen

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CHAPTER

Professional Artist Management and its Principles

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CONSIDERING ARTIST MANAGEMENT AS A PROFESSION

Whatever your title—manager, personal manager, artist manager, music manager, brand manager, or representative—managing an artist in the music business means that you are becoming a part of every facet of someone else’s life. As a self-managed artist, all of that goes without saying. There is virtually no aspect of the professional and personal corners of an artist’s life that a manager doesn’t encounter on a regular basis. Helping direct the career success of an artist requires significant involvement in their life. A manager who ...

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