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Artist Management for the Music Business, 3rd Edition

Name: Artist Management for the Music Business, 3rd Edition
Author: Paul Allen
ISBN: 9781134640669

by Paul Allen

July 2014

Intermediate to advanced

318 pages

10h 16m

English

Focal Press

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Cover
Half Title
Title Page
Copyright Page
Table of Contents
Acknowledgments
Introduction
CHAPTER 1 Professional Artist Management and its Principles
Considering Artist Management as a ProfessionBe Creative, Informed, and ConnectedUnderstand People and BusinessFunctions of ManagementPlanningOrganizingLeading and DirectingControllingArtist Management Skills and Personal TraitsUnderstanding Human NatureLeadershipCoachingNetworkingSocialCommunicationOther SkillsBuilding a Career in Artist Management
CHAPTER 2 Preparing to Manage
Management is Part of a Big BusinessAcquiring the KnowledgeUnderstanding the Nature of Artist ManagementMaking DecisionsManaging PressureReality OneReality TwoReality ThreeReality FourReality FiveReality SixReality SevenReality EightManagers are InconspicuousAn Understanding of Power in the Music BusinessThe Power of MoneyThe Power of AccessThe Power of Your Latest SuccessThe Power of Your Body of WorkPower Carries a Responsibility to Give Back
CHAPTER 3 Entrepreneurship and Basic Money Management
The Tools for the Artist Management EntrepreneurEducationExperienceVisionBusiness planThe Skills and Characteristics of the Entrepreneur ManagerMoney Management: Yours and TheirsBasic Money ManagementTracking your Company’s MoneyFunding your Company at StartupFinal Thoughts

CHAPTER 4 The Artist
Being Commercial is Not Selling OutKnow Who You are ArtisticallyGet ExperienceSocial Media and NetworkingBe ProfessionalBe Prepared for ManagementPlan to be Patient
CHAPTER 5 Lessons in Artist Management
Tom ParkerLessons LearnedRene Angelil: TargetingLessons LearnedMichael Jeffreys: Conflicts of InterestLessons LearnedPeter Grant: A Shared Belief between the Artist and the ManagerLessons LearnedHerbert Breslin: Promoting your ArtistLessons LearnedJoe Simpson: Manage by the Boy Scout MottoLessons LearnedJon Landau: Keeping a Business FocusLessons LearnedBob Doyle: Using your NetworkLessons LearnedAndrew Loog Oldham: Exploit your Artist’s TalentsLessons LearnedJohnny Wright: A Matter of TimingLessons LearnedLou Pearlman: A Matter of TrustLessons LearnedSharon Osbourne: A Family ExperienceLessons LearnedLukasz Gottwald (Dr. Luke): Having it in WritingLessons LearnedJonnetta Patton: Managing an Artist’s ImageLessons LearnedScott Siman: ReinventionLessons LearnedTohme Tohme: “I am not in the Music Business”Lessons Learned
CHAPTER 6 The Artist Management Contract
Negotiating the ContractThe Length of the ContractThe Manager’s Services to the ArtistExclusivityPower of AttorneyThe Manager’s Payment for ServicesEarnings Following the Contract PeriodThe Manager’s ExpensesOther SectionsContracting with a MinorA Contract ExampleReview Michael Jackson’s Final Artist Management Contract
CHAPTER 7 A Primer for the Artist Manager
Setting and Achieving GoalsPlanning a Personal Budget for the ArtistPlanning and Budgeting an EventAn Event PlanWhen and WhereInvitationsFood and BeverageThe PerformancePromotionA Sample BudgetPlanning Tools
CHAPTER 8 The Artist as a Business
Understanding Target MarketsDefining an Artist’s Target MarketWays to View Market SegmentsBranding and ImageThe Artist’s Support TeamBooking AgentAttorneyPublicistManager of Digital MediaManager of Radio PromotionBusiness AdvisorsAlternative Forms of Business for the ArtistProprietorshipPartnershipCorporationLimited Liability Company or Partnership (LLC)The Internet and Worldwide Web: A Primer for the Artist Manager and the Self-Managed ArtistThe Importance of a Domain NameA URLWeb Hosting ServicesContentMining Digital Media for Information
CHAPTER 9 Income from Live Performance
Booking the PerformanceBusiness Management of Live PerformancesTour ManagementPromoting the PerformanceThe PromoterThe Performance ContractMerchandiseInternational TouringCollege Tours
CHAPTER 10 Income from Songwriting
CopyrightSong PublishingIncome from SongwritingIncome from Song PerformancePublishing as a Negotiating Asset
CHAPTER 11 Income from Recording
Recording for Large LabelsIncome and Expenses for the Artist from a Recording ContractCreating and Paying for the RecordingArtist’s IncomeThe Role of the ProducerOther Expenses Charged to the ArtistThings for which the Label Customarily PaysCurrent Trends in Contracts for Recording ArtistsLabels and Artist ManagementArtists who Own or Record for Independent LabelsIt’s BusinessThe Role of Radio in the Recording Artist’s IncomeThe Business of Terrestrial RadioThe Business of Satellite and Online RadioThe ChartsCollege RadioSponsorships, Endorsements, Television, and Motion Pictures
CHAPTER 12 Conducting Business for the Artist
Presenting the Artist for a Recording Contract: An Exercise in Time ManagementGoing for the Record DealKnow the Purpose of the Meeting and do the HomeworkPrepping for the MeetingPlanning for ResultsBudget the TimePractice the MeetingThe MeetingShould the Artist Attend the Meeting?Ending the MeetingEthics and PayolaEthicsPayola
CHAPTER 13 The Artist Career Plan
An Introduction to the PlanRecording Artist Business PlanAbout the ArtistMusical GenreBiographyTalentsExperienceUniqueness of the ArtistEvaluation of the ArtistStrengths and Weaknesses of the ArtistOpportunities and ThreatsAction Points Based on this EvaluationEvaluation of the ManagerStrengths and Weaknesses of the ManagerOpportunities and ThreatsConflicts of InterestEstablishment of Goals and TimelinesMajor Goals for the Artist and Sample Strategies and Tactics to Achieve ThemGoals Supporting Major Goals (Subordinate to Major Goals) and Sample Strategies and Tactics to Achieve ThemSetting TimelinesDevelopment of a Marketing PlanThe state of the IndustryThe Target Market for the ArtistDetailed Plans to Reach the TargetBusiness FrameworkForm of the BusinessPersonnel RequirementsInsuranceOtherThe Financial PlanA Personal Budget for the ArtistBudget for Career PlanExit StrategyThe Artist in a Mature CareerPlanning by the Manager to End the RelationshipThe Plan OutlineRecording Artist Business Plan
CHAPTER 14 Coaching, Leadership, and Final Advice
CoachingLeadershipFinal Advice
APPENDIX A Artist Management Contract Form
APPENDIX B Partnership Agreement for Members of a Band
APPENDIX C Recording Contract
APPENDIX D Kesha’s Artist Management Contract
APPENDIX E Code of Conduct: Music Manager’s Forum in Australia
INDEX

Content preview from Artist Management for the Music Business, 3rd Edition

CHPATER

Lessons in Artist Management

From Elvis to Ozzy and from Usher to Michael

Artist management is one of those professions that can be as much art as it is science and business. The artful manipulation of people on behalf of the artist is one of the key functions of the artist manager. Certainly, motivating fans to buy tickets, music, and merchandise are highest on the list of outcomes of good management. Another example is the use of human nature to get past gatekeepers in order to keep an artist’s career plan moving. And certainly an understanding of business—specifically the music business—creates an advantage for the successful ...

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Artist Management for the Music Business, 3rd Edition

by Paul Allen

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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