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An effective manager working as an advocate for an artist requires an understanding of the general elements of planning and an appreciation of the value of plans in guiding an artist’s career. This chapter is an introduction to planning and includes specific guidance on creating and budgeting for a plan. The ideas written for this chapter can be especially important to the self-managed artist or to a band, because however you define success, a lack of a plan often results in a change in your career path. When you read “manager” in this chapter it means either a personal manager, the ...
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