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CHAPTER

 

12

Conducting Business for the Artist

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Part of the business of managing the career of another includes the efficient use of time and embracing ethics in the ways that others would expect—especially because you are acting on their behalf. This chapter looks at time management, negotiating strategies, and ethics.

TIME MANAGEMENT

The two most important assets that the artist manager has at hand that are not unlimited are money and time. How and where managers invest their time on behalf of their artists dictates how efficient they are in the other areas of artist management. Managing time means that an artist manager, whether they ...

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