Table of Contents
Preface
Section 1: Automation Theory and Automations in SFMC
Chapter 1: What Is Automation?
Automation theory
Automation definition
Automation opportunities and pitfalls
Opportunities
Expanded opportunities
Pitfalls
Concepts of automation
Infrastructure
Triggers
Data collection
Information routing
Activity tracking
Implementation best practices
Starting small
Understanding the process
Sticking to the objective
ABD – Always Be Documenting
Documentation best practices
Summary
Chapter 2: SFMC Automation Tools
Salesforce Marketing Cloud
The ExactTarget years
Salesforce acquisition
Multi-channel and cross-channel marketing
Multi-channel marketing
Cross-channel marketing
Marketing Cloud evolves beyond email
Automation tools in Marketing ...
Get Automating Salesforce Marketing Cloud now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
