October 1997
Beginner
160 pages
4h 32m
English
Content preview from Basic TV Reporting, 2nd Edition
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Aiming for Comprehension
Experimental sessions conducted under conditions in which there are no distractions prove the comprehension levels of audiences watching television news to be depressingly low.
Many viewers have great difficulty in recalling the content of programmes they have only just witnessed, are unable to remember in detail what individual stories were about, confuse the identities of personalities and mix up geographical locations.
Neither are matters helped by the professionals’ own disinclination to allow for the circumstances in which their programmes are normally viewed. They forget that interruptions of all sorts impinge upon the concentration of even the most sophisticated audiences, who are probably only half-listening ...
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