Be Less Zombie

INDEX

• 10/20/70 split, resource allocation 19–22

• 3M, sales targets 12–13

• 99 Ways to Tell a Story (Madden) 114

• A
• accidental creativity 128–9
• ‘agile’ vs annual planning 258
• Airbnb, ‘emotional moments’ 72, 74
• Allen, Becky, Decca president 294–7, 301, 307
• Apple 76
• art school thinking, future trends 43–6
• assumptions
  • Assumption Tracker framework 163–4
  • framing of, first step of designing an experiment 173–4
  • impact of untested 149–51
  • intractable, ‘We Can If...’ approach 162
  • making decisions based on result of experiment 181–2
  • possible innovation blockers 161–3
  • prioritising 160–1
  • tools for finding 151–9
    • behaviour change and motivation 157–9
    • desirability, feasibility, viability 152–3
    • dream-storming vs mare-storming 154–7
    • ‘What would need to be true ..?’ 153–4
  • using experiments to test 144–8
• audacity 315–16
• audience (stakeholders)
  • knowing 214–23
  • reaching high enough 221–3
• automation of tasks 263, 265

• B
• Bain & Co., ‘The elements of Value’ graphic 78
• Banksy 44, 45
• barriers to idea execution 140–3
• Beautiful Constraint, A (Morgan and Barden) 162
• behaviour change 157–8
  • competing commitments 159
  • laying safe foundations for 346–7
  • motivation, overestimating 158–9
• beta programmes 189
• Beyond the Idea (Govindarajan and Trimble) 274
• Bezos, Jeff, time allocated to future strategy 31, 32
• bias 47–8
• big data 41–2
• Billings, Andy, Electronic Arts 16, 30, 58, 103, 238
• Bjornsgaard, Mark, scaling experiments 184
• bold ideas see disruptive ideas
• Bollon, Emily, X-Factor coach 280
• brainstorming ...