Skip to Content
Be Less Zombie
book

Be Less Zombie

by Elvin Turner
April 2020
Intermediate to advanced
416 pages
6h 57m
English
Wiley
Content preview from Be Less Zombie

11Leading from the Future

Questions that your future needs you to answer today.

Ultimately, an organisation's leaders choose its future. But the status quo can be a formidable foe that too easily distracts executive attention from what's coming.

At the very least, leaders should build in a rhythm of meaningful review of the following areas:

Resourcing the future

  • Whose primary responsibility is it to think about the future?
  • Is the quality and quantity of their ‘future time’ sufficient?
  • What additional resources do we need to more accurately detect ‘weak signals from the future'?
  • Are we investing in oracles or expecting miracles?

Trend-spotting

  • Which trends are we tracking right now and why?
  • Which trends have the greatest potential impact on our business model?
  • How regularly are we tracking trends?
  • What is the quality of our sources?

Interpretation

  • How often are we renewing our market scenarios?
  • How effectively do we turn trend data into actionable insights?
  • What is our track record in designing accurate scenarios, e.g. accuracy of a 1-year, 2-year, 5-year, 7-year scenario?
  • How regularly is the board engaging deeply in scenario discussions and their strategic implications?
  • How are product development team decision-making processes demonstrably responding to emerging market insights?

You would be surprised how many companies don't track the future meaningfully. Measure for a gradually improving ability to do this and you'll be investing in zombie kryptonite.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Competing in the New World of Work

Competing in the New World of Work

Keith Ferrazzi, Kian Gohar, Noel Weyrich
Untapped Agility

Untapped Agility

Jesse Fewell
What's Your Problem?

What's Your Problem?

Thomas Wedell-Wedellsborg

Publisher Resources

ISBN: 9780857088208Purchase book