I DECIDED TO WRITE THIS BOOK WHILE OUT ON A LONG trail run. A lightbulb moment, of sorts. My thought was that I could write about complex investment topics in an accessible way, with a “Malcolm Gladwell” lens. After years of writing articles for investment journals, I thought it would be fun to remove the constraints imposed by academic referees. I wanted to focus on the interesting, and sometimes fascinating, conclusions from a wide range of research and from my experience. This book conveys insights from more than 200 academic articles with the goal of helping savvy investors become better asset allocators. Clearly, if you’ve made it this far, you know that I’m no Malcolm Gladwell. Some chapters remained technical, and I ...

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