Chapter 7. Building Your Online Study Using Commercial Tools

As online usability studies have increased in popularity, a variety of commercial tools and systems have emerged to support these types of studies. This chapter is an introduction to four of them. You might be wondering if you must use a commercial tool to build an online study. The answer is “no.” If you're interested in discount approaches to building an online study, go to Chapter 8. It's for the do-it-yourselfer who's willing to sacrifice some functionality to build a study cheaply (or even for free).

The following sections describe four commercial tools for building online studies: Loop11, RelevantView, UserZoom, and WebEffective. These are the tools we're familiar with that support ...

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