Chapter 10. Ten Keys to Success

This chapter offers 10 keys for success when carrying out an online usability study. These keys can help you get the most out of the study, save money and time, and even enhance the reputations of you and your team. These keys are not set in stone for every researcher or for every study. They are dependent on the researcher and the situation. Furthermore, there are many other important aspects to consider that we have not included in this chapter. It is hoped that you simply use this chapter as a guideline when embarking on an online usability study.

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