August 2011
Intermediate to advanced
552 pages
17h 50m
French
Content preview from Bien rédiger pour le web
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À LIRE Killer Web Content
Vos contenus ont-ils un instinct de killer ou de looser ? Vos écrits sont-ils vains ou prennent-ils de la hauteur ? C’est la question abordée dans l’ouvrage de Gerry McGovern.
Selon lui, rédiger pour le Web, c’est s’armer des 6 C : Who Cares ? Is it Compelling ? Is it Clear ? Is it Complete ? Is it Concise ? Is it Correct ? Soit : Est-ce vraiment ce que mon lecteur veut ? Mon contenu est-il incitatif ? Est-il explicite ? Aide-t-il mon lecteur à accomplir son objectif ? Est-il concis, exhaustif et correct ?
Il y parle notamment de carewords (les mots qui me parlent et dont je me soucie) au lieu de keywords (les mots-clés), une analyse qui rejoint tout à fait le concept de « site centré utilisateur ».
Gerry McGovern, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.