CHAPTER 3

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Big Data Implications for Industry

Big Data is not only about the data within the corporate firewalls but also about data outside the firewalls too. Hidden inside these vast reservoirs of data are insights that are waiting to be exploited for favorable business outcomes.

The Opportunity

The interesting aspect of big data is that it enables discoveries across a richer and broader data set. Organizations that established big data analytics platforms and enabled their business users and data analysts to effectively leverage it for decision making have realized significant competitive advantages and opened up new business opportunities. ...

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