In our world of economic globalization, economic exchanges, and the rapid and profound transformation of science and technology, modern companies must anticipate changes in its environment in order to adapt and remain competitive. As large data sets are currently available from a wealth of different sources, companies are looking to use these resources to promote innovation, customer loyalty and increase operational efficiency. At the same time they are contested for their end use, which requires a greater capacity for processing, analyzing and managing the growing amount of data, equally called the “Big Data” boom.
The revolutionary element of “Big Data”, is indeed, linked to the empowerment of the processes of production and exchange of massive, continuous, and ever faster data. Businesses collect vast amounts of data through interconnected tools, social networks, e-mails, surveys, web forms, and other data collection mechanisms. Each time that someone searches on Google, uses a mobile App, tweets, or posts a comment on Facebook, it creates a data stream. By a simple navigation online, a user leaves various traces, which can be retrieved in real time. It is up to the company to determine which might represent a competitive advantage.
These digital traces must be explored through interrelations and correlations, using specialized tools, in order to offer quality products and services, and to implement appropriate development strategies. So we can add the “value” ...
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