October 2013
Beginner to intermediate
240 pages
5h 55m
English
Content preview from Big Data: Understanding How Data Powers Big BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3
Business Impact of Big Data
Organizations are starting to realize that big data is more about business transformation than IT transformation. Big data is allowing companies to answer questions they could not previously answer, and make more timely decisions at a finer level of fidelity than before, yielding new insights that can deliver business differentiation and new operational efficiencies. Let's take a look at an example of how big data is transforming how we look at business.
For decades, leading organizations have been exploiting new data sources, plus new technologies, for business differentiation and competitive advantage. And for the most part, the questions that the business users are trying to ask, and answer, with these data sources and new technologies really haven't changed:
- Who are my most valuable customers?
- What are my most important products?
- What are my most successful campaigns?
- What are my best performing channels?
- What are my most effective employees?
The more I thought about these “simple” questions, the more I realized just how “not simple” these questions really were. Because of the new insights available from new big data sources, companies are able to take these types of “simple” questions to the next level of sophistication and understanding.
Let's look at the most valuable customer question. When you ask who your most valuable customers are, do you mean largest by revenue (which is how many companies today still define their most valuable ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.