© Mark Mucchetti 2020
M. MucchettiBigQuery for Data Warehousinghttps://doi.org/10.1007/978-1-4842-6186-6_3

3. All My Data

Mark Mucchetti1 
(1)
Santa Monica, CA, USA
 

One reason you’re probably interested in this topic is that you agree with me that organizations run on data. Regardless of the maturity of the organization and any data collection practices you may already have in place, the purpose of a data warehouse is to centralize how users can access data accurately and reliably. Prior to the data lake concept, it was also to put all that data in a central place. With BigQuery, that last step is not always necessary. However, your job includes making that decision based on the nature of the data. The centrality in any warehouse model served the ...

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