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Blue Ocean Classics
book

Blue Ocean Classics

by W. Chan Kim, Renée A. Mauborgne
July 2019
Intermediate to advanced content levelIntermediate to advanced
144 pages
1h 27m
English
Harvard Business Review Press
Audiobook available
Content preview from Blue Ocean Classics

Blue Ocean Strategy

A onetime accordion player, stilt walker, and fire-eater, Guy Laliberté is now CEO of one of Canada’s largest cultural exports, Cirque du Soleil. Founded in 1984 by a group of street performers, Cirque has staged dozens of productions seen by some 40 million people in 90 cities around the world. In 20 years, Cirque has achieved revenues that Ringling Bros. and Barnum & Bailey—the world’s leading circus—took more than a century to attain.

Cirque’s rapid growth occurred in an unlikely setting. The circus business was (and still is) in long-term decline. Alternative forms of entertainment—sporting events, TV, and video games—were casting a growing shadow. Children, the mainstay of the circus audience, preferred PlayStations ...

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Publisher Resources

ISBN: 9781633697386