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Blue Ocean Classics
book

Blue Ocean Classics

by W. Chan Kim, Renée A. Mauborgne
July 2019
Intermediate to advanced content levelIntermediate to advanced
144 pages
1h 27m
English
Harvard Business Review Press
Audiobook available
Content preview from Blue Ocean Classics

Red OceanTraps

In America, corporate performance has been deteriorating for decades. According to Deloitte’s landmark study “The Shift Index,” the aggregate return on assets of U.S. public companies has fallen below 1%, to about a quarter of its 1965 level. As market power has moved from companies to consumers, and global competition has intensified, managers in almost all industries have come to face steep performance challenges. To turn things around, they need to be more creative in developing and executing their competitive strategies. But long-term success will not be achieved through competitiveness alone. Increasingly, it will depend on the ability to generate new demand and create and capture new markets.

The payoffs of market creation ...

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Publisher Resources

ISBN: 9781633697386