January 2014
Intermediate to advanced
320 pages
6h 57m
English
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and codirector of the INSEAD Blue Ocean Strategy Institute. Prior to joining INSEAD, he was a professor at the University of Michigan’s Ross School of Business. He has served as a board member as well as an adviser for a number of multinational corporations in Europe, the United States, and the Asia Pacific region. He is an advisory member for the European Union and serves as an adviser to several countries.
Kim has been consistently ranked among the top five management thinkers in the Thinkers50 ...
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