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Blue Ocean Strategy, Expanded Edition
book

Blue Ocean Strategy, Expanded Edition

by W. Chan Kim, Renée A. Mauborgne
January 2014
Intermediate to advanced
320 pages
6h 57m
English
Harvard Business Review Press
Audiobook available
Content preview from Blue Ocean Strategy, Expanded Edition

About the Authors

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and codirector of the INSEAD Blue Ocean Strategy Institute. Prior to joining INSEAD, he was a professor at the University of Michigan’s Ross School of Business. He has served as a board member as well as an adviser for a number of multinational corporations in Europe, the United States, and the Asia Pacific region. He is an advisory member for the European Union and serves as an adviser to several countries.

Kim has been consistently ranked among the top five management thinkers in the Thinkers50 ...

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Publisher Resources

ISBN: 9781625274502