4 See, for example, Kim and Mauborgne (1996, 1997b, 1998a) as well as our series of other articles on fair process and procedural justice, its academic expression, as listed in the bibliography.
Chapter 1
1 For discussions on how market boundaries are defined and how competitive rules of the game are set, see Harrison C. White (1981) and Joseph Porac and José Antonio Rosa (1996).
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