chapter sevenThe Neuroscience of Potential

Why We’re Hardwired to Reinvent

Our only purpose in life is to put up the bestperformance we can.—Francis Chichester, winner of seven worldrecords in sailing after age 65

If they had a Hall of Fame for Whiz Kids in Silicon Valley, Steven Aldrich would surely be in it.

While still in the MBA program at Stanford, he co-founded the first big dot-com to link consumers with insurance companies for instant online rate quotes. Before the ink dried on his diploma, he sold his start-up to Intuit, the financial software giant, and walked away with an estimated $10 million.1

Asked Stanford Business Bulletin: “What’s next for the 29-year-old alum who seems to have fit an entire career into his first months out of ...

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