Some people have called it the campaign of the century. Others have called it the best campaign ever run in the political arena. Still others proclaimed that the use of the Internet was absolutely genius and won the presidency. In 2008, then-candidate Barack Obama and his team created and launched a personal brand that redefined the idea of a political campaign. They planned and developed a story, and then they built that story into a campaign centered on change.
The campaign redefined the idea of using traditional and grassroots promotions. The Internet, blogging, Facebook, and the creation of content were used to win the hearts and minds of the American public. Obama’s people accomplished this ...
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