INTRODUCTION
You are the best of the best. It doesn't matter if you're the CEO of a Fortune 500 company or the parent of a toddler way overdue for a nap (or both!), you are the smartest, most talented, best‐positioned individual to live exactly the life you were meant to live.
But being the best is a challenge. You've got less breathing room and fewer areas for incremental improvement. No matter what industry you're in, innovation is critical to your business operations. In rapidly changing environments, it's not enough to be the best. You can't rely on yesterday's performance; you need exponential growth and constant improvements. Your teams rely on you to do it smarter and better each day than the one before. We are all relying on your work, on your genius—on you—to have the next breakthrough that will revolutionize the way the job is done.
I'm not here to hand you your next breakthrough. You are the world's foremost expert in you—what you have accomplished, what you are capable of, and what you dream of doing. You're going to blow us all away with your breakthrough, and I can't wait!
No, literally—I can't keep waiting around for you to have a sudden jolt of inspiration, some happy accident that reshapes the world. So I'm going to teach you the system to build, schedule, and achieve your next breakthrough.
I've relied on breakthroughs throughout my career. Before I could even tie my own shoes, I was determined to make a name for myself in basketball. I set my heart on a game ...