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Brief: Make a Bigger Impact by Saying Less
book

Brief: Make a Bigger Impact by Saying Less

by Joseph McCormack
February 2014
Beginner
256 pages
4h 22m
English
Wiley
Content preview from Brief: Make a Bigger Impact by Saying Less

Resources

Horn, Sam. POP! Create the Perfect Pitch, Title, and Tagline for Anything. New York: Penguin, 2006.

Lankow, Jason, Josh Ritchie, and Ross Crooks. Infographics: The Power of Visual Storytelling. Hoboken, NJ: John Wiley & Sons, 2012.

Reynolds, Garr. Presentation Zen: Simple Ideas on Presentation Design and Delivery, 2nd ed. Berkeley: New Riders, 2012.

Roam, Dan. The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, expanded ed. New York: Penguin, 2013.

Rock, David. Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long. New York: HarperCollins, 2009.

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th ed. Hoboken, NJ: John Wiley & Sons, 2013.

Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Take Action. New York: Penguin, 2009.

Smiciklas, Mark. The Power of Infographics: Using Pictures to Communicate and Connect with Your Audiences. New York: Que, 2012.

Sommers, Corey, and David Jenkins, Whiteboard Selling: Empowering Sales through Visuals. Hoboken, NJ: John Wiley & Sons, 2013.

Strunk Jr., William, and E. B. White, The Elements of Style, 4th ed. New York: Longman, 1999.

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Publisher Resources

ISBN: 9781118705285Purchase book