Brief: Make a Bigger Impact by Saying Less

Acknowledgments

When I first told my wife, Montse, and kids that I was writing a book called BRIEF, the jokes started flying. You could only imagine their comments. My friends and extended family followed suit saying the book should be only 10 pages long.

Funny…I'm still laughing.

All kidding aside, I want to thank all of them, particularly my wife, for their constant love and support. It has been wonderful to see their nonstop encouragement.

As for my coworkers, clients, and close collaborators, this book has given me a unique opportunity to have deeper conversations and start to dream with them about the possibilities of a “less is more” world. On many occasions, they have taken time from their day job to lend me a hand. In particular, Johnny, Angelo, Angela, and Megan have been invaluable to get BRIEF airborne.

There are a few people, Meghan and Joyce at Sheffield and Christine Moore at John Wiley & Sons, whom I have depended on throughout with an honest editorial push to omit needless words and make this a better book.

Regarding my current and former clients, I have shared their insights, commentary, successes, and failures all while respecting their confidentiality and excluding any sensitive information they have shared with me. In particular, I have changed some first names and omitted surnames of those serving in our country's Special Operations community.

Finally, for all of those that I have interviewed for this book—a heartfelt thank you. Truly, this is a topic that ...