October 2013
Intermediate to advanced
368 pages
9h 46m
English
book
Broadcast News Writing, Reporting, and Producing, 5th Edition
by Frank Barnas, Frank Barnas, Ted White
Content preview from Broadcast News Writing, Reporting, and Producing, 5th Edition
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Writing Compelling Leads
CONTENTS
KEY WORDS |
||
Delayed Lead |
Negative Lead |
Shotgun Lead |
Five Ws and H Rule |
Nonnews Lead |
Soft Lead |
Hard Lead |
Question Lead |
Updating Leads |
Lead |
Trivia Lead |
The lead, which is the opening sentence of a news story, is the most crucial element of any report. In a matter of seconds, the viewer (or, in radio, the listener) makes a decision whether to listen to the story actively or to merely “tune out” until something more interesting comes along. Even worse, the audience may simply move to another station with a more compelling story.
However, this vital part of the story, which passes ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.