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Broadcast News Writing, Reporting, and Producing, 5th Edition by Ted White, Frank Barnas

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Writing Compelling Leads

CONTENTS

Introduction

The Five Ws and H Rule

The “Right” Emotion

Types of Leads

Updating the Lead

 KEY WORDS  

Delayed Lead

Negative Lead

Shotgun Lead

Five Ws and H Rule

Nonnews Lead

Soft Lead

Hard Lead

Question Lead

Updating Leads

Lead

Trivia Lead

The lead, which is the opening sentence of a news story, is the most crucial element of any report. In a matter of seconds, the viewer (or, in radio, the listener) makes a decision whether to listen to the story actively or to merely “tune out” until something more interesting comes along. Even worse, the audience may simply move to another station with a more compelling story.

However, this vital part of the story, which passes ...

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