Broadcast News Writing, Reporting, and Producing, 5th Edition

CHAPTER 11

Covering Planned Events

CONTENTS

Introduction

Press Conferences

Covering the Press Conference

Interviewing Around the Press Conference

Finding Workable Video

Meetings

Political Campaigns

Grand Openings

KEY WORDS
Cold Open	Meeting	Press Conference
Feature Event	Objectivity	Subjectivity
Grand Opening	Political Campaign

INTRODUCTION

There are literally thousands of corporations, politicians, special-interest groups, nonprofit organizations, government agencies, and other individuals and groups looking for exposure on network and local newscasts. Assignment desks are inundated with news releases and telephone calls from public-relations firms and publicists working for these various groups. And, of course, most ...