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Broadcast News Writing, Reporting, and Producing, 5th Edition by Ted White, Frank Barnas

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Covering Planned Events

CONTENTS

Introduction

Press Conferences

Covering the Press Conference

Interviewing Around the Press Conference

Finding Workable Video

Meetings

Political Campaigns

Grand Openings

 KEY WORDS  

Cold Open

Meeting

Press Conference

Feature Event

Objectivity

Subjectivity

Grand Opening

Political Campaign

There are literally thousands of corporations, politicians, special-interest groups, nonprofit organizations, government agencies, and other individuals and groups looking for exposure on network and local newscasts. Assignment desks are inundated with news releases and telephone calls from public-relations firms and publicists working for these various groups. And, of course, most ...

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