Asking the Right QuestionsWhat Are Your Goals?User engagementEstablishing loyaltyCoaxing out shy advertisersImproving content qualityContent Control PatternsWeb 1.0: Staff creates, evaluates, and removesBug report: Staff creates and evaluates, users removeReviews: Staff creates and removes, users evaluateSurveys: Staff creates, users evaluate and removeSubmit-publish: Users create, staff evaluates and
removesAgents: Users create and remove, staff evaluatesBasic social media: Users create and evaluate, staff
removesThe Full Monty: Users create, evaluate, and removeIncentives for User Participation, Quality, and
ModerationPredictably irrationalIncentives and reputationAltruistic or sharing incentivesTit-for-tat and pay-it-forward incentivesFriendship incentivesCrusader, opinionated incentives, and know-it-allCommercial incentivesDirect revenue incentivesIncentives through branding: Professional promotionEgocentric incentivesFulfillment incentivesRecognition incentivesPersonal or private incentives: The quest for masteryConsider Your CommunityWhat are people there to do?Is this a new community? Or an established one?The competitive spectrumBetter Questions