Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

About the Author

Gert H.N. Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.

Prior to joining Maersk, he worked as a scientist within psychometrics (how to measure and predict human behavior). He has also worked as an analyst in the Telecommunications industry and as a business intelligence consultant. Laursen received his master’s degree in business administration from the Aarhus Business School in Denmark and an executive MBA from Henley Management College. Laursen has been a speaker on business intelligence topics at various conferences like the Global CFO Forum (N.Y.), National Spanish Business Improvement Forum (Madrid), SPSS Forum (Paris), Danish National IT foundation, Oracle, and Miracle (Denmark). To see more, go to www.CA-support.com.