April 2011
Beginner to intermediate
256 pages
5h 59m
English
book
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
by Gert H.N. Laursen
Content preview from Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
MAKING A TEAM
A customer relationship management (CRM) team was formed to solve this task. The team members included:
- A representative from the strategy and decision support department to be responsible for customer analytics (me)
- A product manager, who would create the retention products
- A communication manager, who would promote the changes
- A representative from customer service, who to a large extent would drive the changes
- Top management, the CEO (to secure focus on the project), and the head of sales and marketing
Some requirements to the overall earnings per customer were also defined. However, short-term focus would be on reducing the churn.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.