5. Business Analytics with Goal Programming
Chapter Objectives
• Discuss the importance of using goal programming models in business applications
• Demonstrate the process of formulating linear and nonlinear goal programming models
• Demonstrate the use of Solver for solving linear and nonlinear goal programming models
• Discuss the concept of aspiration levels and goal priorities
• Distinguish between functional variables and deviational variables in goal programming models
• Distinguish between systems constraints and goal programming constraints
• Offer practical recommendations for implementing goal programming models in business settings
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