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Business Analytics with Management Science Models and Methods by Arben Asllani

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5. Business Analytics with Goal Programming

Chapter Objectives

• Discuss the importance of using goal programming models in business applications

• Demonstrate the process of formulating linear and nonlinear goal programming models

• Demonstrate the use of Solver for solving linear and nonlinear goal programming models

• Discuss the concept of aspiration levels and goal priorities

• Distinguish between functional variables and deviational variables in goal programming models

• Distinguish between systems constraints and goal programming constraints

• Offer practical recommendations for implementing goal programming models in business settings

Prescriptive Analytics in Action: Airbus Uses Multi-Objective Optimization Models1

1 Airbus Press ...

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