Chapter 5
Big Data Analytics for Business Intelligence
Onur Savas, Tung Thanh Nguyen, and Julia Deng
Learning Objectives
In this chapter, we discuss the fundamentals of Big Data analytics for business intelligence (BI). We first describe what Big Data is, why Big Data analytics is important for BI, what data science is, and who a data scientist is. We then discuss emerging Big Data analytics frameworks with an emphasis on cloud computing and the Hadoop ecosystem, and we discuss two important applications, online targeted advertising and recommendation systems. At the end of this chapter, we will have answered the following questions:
- What is Big Data and why does it matter for business intelligence?
- What challenges does Big Data present?
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