Chapter 6
Text Mining Fundamentals
Luca Toldo
Learning Objectives
- How to obtain structured information from unstructured text.
- How to assess the fit for the purpose of text mining solutions.
- How to do text mining with free and commercial software.
- How to find the actionable information needed, from gigabytes of thousands of files.
- How to solve problems, using several “template” examples provided in the chapter.
While business analytics is typically performed on well-structured content, narrative is the most natural way for humans to share their thoughts, feelings, and knowledge, basically to communicate with other humans. Be it news, blog, Facebook, social media, patents, emails, scientific articles, electronic health records, or other sources, ...
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