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Business Environment
book

Business Environment

by A.C. Fernando
December 2011
Intermediate to advanced
688 pages
48h 12m
English
Pearson India
Content preview from Business Environment

PREFACE

A course on business environment, unlike other courses in economics, helps students relate to and analyse what they observe around them in terms of economic development and growth. It also gives them an excellent grounding to take sensible business decisions. It is, therefore, imperative that students clearly understand the dynamics of the interrelationship of economic concepts that accounts for a rapidly changing business environment. This can be achieved only when students are presented with the concepts of economics, against the backdrop of the latest developments in India and the world. My attempts to accomplish this in the classroom have been well received by all my students.

It is this appreciation from my students that inspired ...

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Publisher Resources

ISBN: 9788131792292Publisher Website