Business Essentials, 12/e

Chapter 13 Distributing and Promoting Products

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Online commerce brings consumers and businesses together in ways we could have never imagined. By collecting and studying purchase data, retailers know what we want even before we do.

Learning Objectives

After reading this chapter, you should be able to:

1. 13-1 Explain the meaning of distribution mix and identify the different channels of distribution.

2. 13-2 Describe the role of wholesalers and the functions performed by e-intermediaries.

3. 13-3 Describe the different types of retailing and explain how online retailers add value for consumers on the Internet.

4. 13-4 Define ...