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BusinessObjects XI (Release 2): The Complete Reference
book

BusinessObjects XI (Release 2): The Complete Reference

by Cindi Howson
September 2005
Intermediate to advanced
650 pages
18h 25m
English
McGraw-Hill
Content preview from BusinessObjects XI (Release 2): The Complete Reference
CHAPTER 4
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Marketing BusinessObjects XI
 
 
In looking at this chapter title, you might respond, “Marketing BusinessObjects XI? That’s something the vendor does! Nothing to do with my implementation.” Yet it’s got everything to do with your implementation and is the one technique that will help you boost usage, user satisfaction, and ROI with little to no cash investment. It does, however, require an investment in attitude and in making sure a marketing approach gets incorporated into your project plan.
Many BI project managers assume they do not need to market BusinessObjects XI. It’s easy to assume the tool should sell itself, especially if you ...
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Publisher Resources

ISBN: 9780072262650