Buyer Personas, Revised and Expanded, 2nd Edition

Acknowledgments

I'd like to thank my family, Binita, Jessica, and Taylor, for their love and encouragement during the writing process, and our two dogs, Addie and Dakota, whose daily walks were always a welcomed break. Running a business and writing a book isn't for the faint at heart, but working on something that you're passionate about, that you can add value to, and that you believe will help others is a privilege that kept my engine running. I'm also grateful to have finally put my English degree to good use.

—Jim Kraus

I want to first thank my husband for suggesting, almost 25 years ago, that I pause my search for yet another VP role and consider what I really wanted to do next. I could never have imagined how that advice would lead to such intensely rewarding work. And then I must acknowledge my co-author Jim Kraus, who believed that merging our Buyer Persona methodology with KS&R's customer experience research would bring so much more value to our clients. I am simply blown away by how much Jim has improved upon everything I wanted to accomplish when I wrote the first edition of this book.

—Adele Revella