July 2024
Beginner
240 pages
5h 3m
English
Content preview from Buyer Personas, Revised and Expanded, 2nd Edition
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Index
- B
- Baer, Jay, 194
- Budget, commitment, 207–208
- Business (winning), strategies (alignment), 167
- Business-to-business (B2B) arena, 5, 7, 24
- Business-to-business (B2B) buying decisions, 64
- Business-to-business (B2B) marketers
- Business-to-consumer (B2C) arena, 5, 77
- Buyer interviews, 78–81, 87
- case study, 97–98
- completion, 194
- impact, questions (importance), 101–102
- insight, 202
- listener respect, 105–107
- mining, AI (usage), 126–128
- “missing feature” responses, examination, 104–105, 105f
- number, requirement, 112–113
- permission/scheduling, 73
- phone call, recording, 90–91
- preparation, 89–90
- questions, 91–96
- quotes, summarization, 118
- request, contact, 81–85
- structure, 5 Rings of Buying Insight (usage), 96
- study usage, 69–70
- transcripts, marking, 113–114
- Buyer Persona, 9, 197–198
- accuracy/validity, confirmation, 148, 149–151
- attributes, understanding, 167
- building, 163
- salespeople, usage, 49–50
- Buying Insight, rings (impact), 38–41
- case study, 65–70
- completion, 172
- creation, 109
- development, 163
- enhancement, survey research (usage), 49–51, 147–159
- focus, 10–11, 22–24
- initiative, 202–204
- insights
- integration, 203–204
- interaction, 175
- interviews, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.