Appendix
A FRAMEWORK FOR ANALZYING CASES OF MIND CHANGING
In this chart I apply the analytic framework introduced in the first three chapters to major cases discussed in the remainder of the book.The chart can be read independently but is best understood in conjunction with the related text.
LEGEND:
Type of Idea: Concept/story/theory/skill (see chapter 1)
Desired content: The mind change being sought
Countercontent: The idea(s) that run counter to the desired content
Type of audience/arena: Large/small; diverse (heterogeneous)/uniform (homogeneous)
Format: Intelligences, media, symbol systems by which content is conveyed
Levers of change/tipping point factors: The most germane of the seven levers, and considerations that determine whether a ...
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