CHAPTER 1
The Contents of the Mind
WE TALK ALL THE TIME about changing minds. The meaning of this exceedingly common metaphor seems clear enough: We have a mind set in one direction, some operation is performed, and—lo and behold—the mind is now set in another direction. Yet clear as this figure of speech may seem on superficial consideration, the phenomenon of changing minds is one of the least examined and—I would claim—least understood of familiar human experiences.
What happens when we change our minds? And what exactly does it take for a person to change her mind and begin to act on the basis of this shift? These questions have engaged my own curiosity: I have thought about them as a psychological researcher, while realizing that some aspects ...
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