5Crossing the Electronic Bridge

The people and the people's medium

'The function of television is to connect the minds and the hopes of the whole world together.' (46-year-old male nuclear scientist, Beijing)

'A connection between the government and the people is necessary. We are not united, so we need a central information source. Television is better than radio for this purpose. It is more clear, efficient, and revealing than any other medium.' (37-year-old male teacher in an industrial economics college, Xian)

'Television provides direct understanding of government policy. It is especially good for those of us who can't or don't want to read.' (61-year-old male retired construction worker, Guangzhou)

'These days television is the most important ...

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